Lexus TZ Starts at $64,050 — the Brand's First Three-Row EV Undercuts Its Own Hybrid Flagship by Almost $10,000

Lexus confirmed US and European pricing for the TZ on October 21, 2026 — a genuinely new vehicle category for the brand, not a rebadged version of anything already in the lineup.

Lexus confirmed US pricing for the 2027 TZ on October 21, 2026, putting a firm number on a vehicle that represents a genuinely new category for the brand rather than an electrified version of something already on sale. The TZ Premium starts at $64,050 including the $1,550 delivery fee, the TZ Premium Touring at $72,050, and the range-topping TZ Luxury at $80,550 — all three with all-wheel drive standard, since Lexus isn't offering a single-motor version of this particular model.

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What makes the TZ different from the rest of the Lexus lineup

The TZ is Lexus's first three-row, all-electric SUV — not a battery version of the gas-powered TX, but its own model built specifically around the electric platform. Power comes from Lexus's DIRECT4 dual-motor all-wheel-drive system, standard across every trim. Battery size scales with trim: the base Premium uses a 76.96 kWh pack, while Premium Touring and Luxury step up to a 95.82 kWh pack rated for a manufacturer-estimated 315 miles on the top grade. Wheel sizes run 20 or 22 inches depending on trim, and Lexus is also offering Dynamic Rear Steering, which turns the rear wheels up to 4 degrees to tighten the turning radius of what is, by the numbers, a large three-row SUV.

The pricing comparison that actually matters

Lexus's current three-row flagship, the gas-hybrid TX, starts well above $64,050 in its more comparable mid-level trims once options are factored in — meaning the TZ enters the lineup not as a premium-priced halo EV, but as a genuinely competitive price point against the brand's own hybrid three-row SUV. That's a different strategy than how most luxury brands have historically priced their first three-row EV: as a premium flagship rather than a value play against their own existing lineup. For a shopper who was already cross-shopping a three-row Lexus, the TZ's starting price removes "the EV costs noticeably more" as an automatic objection, which hasn't always been true of first-generation three-row luxury EVs from other brands.

What buyers should know before ordering

The quoted 315-mile range applies specifically to a select grade — Lexus's own materials tie the top range figure to the Premium Touring's larger battery and standard wheel package, not to every TZ on the lot, so shoppers focused on maximum range should confirm the exact battery and wheel combination before ordering rather than assuming the headline range number applies across the board. Deliveries of the base TZ Premium are expected to begin in late 2026, with the Premium Touring and Luxury grades following in early 2027 — so the trims with the longer range and extra features arrive on a delayed timeline relative to the entry-level model.

The bigger picture

The TZ's arrival matters beyond its own sales numbers: it's Lexus formally entering the three-row electric SUV segment at a moment when nearly every luxury brand is racing to field a competitor, and pricing it to compete directly with its own best-selling combustion and hybrid models rather than positioning it purely as a premium specialty purchase. Whether that pricing strategy pulls existing TX shoppers toward the electric option or simply adds a new line to the showroom floor will be one of the more interesting data points to watch when full sales figures start coming in after the late-2026 launch.

Original coverage: Lexus Prices the TZ, Its First Three-Row EV, From $64,050