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2027 Crown Signia Price: From $44,890, Limited $51,155 — The Limited Costs $2,065 More Because the Tech Package Is Now Standard

Toyota's hybrid SUV keeps its 238-horsepower powertrain and adds a new Inked color, while the Limited absorbs a formerly optional package.

Black Toyota Crown Signia Limited hybrid SUV seen from the front three-quarter on an auto show floor, with 21-inch dark wheels and the slim light bar across the nose
Key takeaway: The 2027 Crown Signia starts at $44,890 (XLE, +$200) and $51,155 (Limited, +$2,065), with the Limited now including the Advanced Technology Package.

Toyota has priced the 2027 Crown Signia from $44,890 for the XLE and $51,155 for the Limited, according to the company's October 22 announcement from Plano, Texas. Both figures exclude the delivery, processing and handling fee, which Toyota's release does not state. The hybrid SUV is expected to start reaching dealers later this year.

Toyota Crown Signia GT-S SEMA Build: Custom Widebody Concept | Toyota (Toyota USA)YouTube ↗

The two trims moved by very different amounts. The XLE rises $200, from $44,690 for 2026. The Limited rises $2,065, from $49,090. The reason for the larger gap is equipment: the Advanced Technology Package, which was an option on the Limited, is now standard on it, so part of the increase is hardware that buyers previously paid for separately.

What the Limited now includes

The package brings a Panoramic View Monitor with an overhead-style camera view, Lane Change Assist, Front Cross-Traffic Alert, and front and rear parking assist with automatic braking. It also adds outer mirrors with puddle lights that tilt down in reverse. Traffic Jam Assist is part of the set too, but Toyota says it needs an Active Drive Connect trial or subscription and a 4G connection, so it is not a one-time purchase.

The Limited already carried 21-inch dark gray alloy wheels, a fixed glass panoramic roof, an 11-speaker JBL audio system with a subwoofer and amplifier, a digital rearview mirror, and Digital Key, which also depends on a Remote Connect trial or subscription. The XLE keeps 19-inch two-tone wheels, a 12.3-inch touchscreen with six speakers, heated and ventilated leather front seats, Qi wireless charging and five USB-C ports.

Powertrain and space are unchanged

Every Crown Signia uses a 2.5-liter four-cylinder hybrid with a nickel-metal hydride battery, rated at 238 total system horsepower and an EPA-estimated 38 mpg combined. Electronic on-demand all-wheel drive is standard, with a rear-mounted electric motor that can send anywhere from none to 80 percent of drive to the rear axle. It seats five; folding the 60/40 rear seat creates a cargo area about 6.5 feet long with more than 68 cubic feet of volume.

Crown Signia Limited cabin from the driver's door: wide curved display, copper-toned trim strip along the dashboard and a black leather driver's seat

Colors, safety and warranty

The one cosmetic change is a new color, Inked, which replaces black on both trims. Bronze Age, Finish Line Red, Oxygen White and Storm Cloud carry over, and the Limited can be had with a black roof on those four. Toyota Safety Sense 3.0 is standard, including pre-collision braking with pedestrian detection, full-speed-range radar cruise control and Lane Tracing Assist. Hybrid components are covered for 8 years or 100,000 miles and the hybrid battery for 10 years or 150,000 miles, on top of the 3-year/36,000-mile basic warranty.

What it means for shoppers

The XLE is effectively a price freeze, up $200 and with no powertrain or equipment change to speak of. The Limited is a different decision: at $51,155 it costs about 14 percent more than the XLE's $44,890, but a buyer who would have added the technology package before is now paying for it up front. Anyone who wants the cabin and parking aids without the cost has the XLE; anyone who wanted the Limited anyway pays $2,065 more for a package they would likely have ticked.

Toyota also showed a widebody Crown Signia GT-S concept at the SEMA show earlier this month, shared in the video below. It is a one-off build rather than a trim, and nothing in the announcement ties it to a production version.

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2027 Crown Signia Price: From $44,890, Limited $51,155