Ford Fathom EV Truck: $28,350, Interest List Open — Camouflaged Prototypes Toured Las Vegas Ahead of 2027 Preorders

Two months after revealing the name and price of its cheapest-ever electric truck, Ford has opened a non-binding interest list — the first concrete step toward preorders that still won't open until early 2027.

Ford opened a non-binding interest list this week for the Fathom, the automaker's sub-$30,000 electric pickup first named and priced back in August 2026. Signing up doesn't reserve a vehicle, lock in pricing, or guarantee delivery priority — Ford is explicit that it's an email list, not a deposit — but it's the first concrete step in the Fathom's rollout since the initial reveal, and it comes alongside a fresh round of camouflaged prototypes touring public roads in Las Vegas.

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All-New Ford Fathom: The Midsize Electric Truck Built to Fit Your LifeYouTube ↗

The price itself hasn't changed since August: $28,350 for the standard-range battery model before fees, $29,945 with Ford's $1,595 destination and delivery charge — the number Ford had long promised in talking up its cheaper EV lineup. The truck is the first vehicle built on Ford's new Universal Electric Vehicle Platform, which CEO Jim Farley has repeatedly called the company's "Model T moment," built specifically to cut manufacturing costs after Ford struggled to turn a real profit on the F-150 Lightning.

Ford has confirmed a handful of specifics: every Fathom will be capable of next-generation BlueCruise hands-free highway driving, bidirectional power (meaning it can send electricity back out, for home backup or job-site power), a large touchscreen running native Apple Maps navigation, standard Apple CarPlay and Android Auto, and Digital Key remote access through the Ford app. Ford also claims the five-passenger truck will have more interior volume than a Toyota RAV4, plus a front trunk in addition to its bed — genuinely unusual packaging claims for a midsize pickup, though Ford hasn't released dimensions or photos to back them up yet.

What Ford still hasn't said matters more for most buyers: no EPA-estimated range, no confirmed battery capacity, no payload or towing numbers. The camouflaged prototypes recently driven through Las Vegas during hot-weather testing — the same photos Ford itself released, showing two wrapped trucks rolling past the Las Vegas sign at night — confirm the truck is real and road-testing, but the wraps are specifically designed to hide the final sheet metal, so even the styling remains mostly guesswork beyond a rounded, more aerodynamic front end than a typical pickup.

Timing puts Ford second to market in the sub-$30K EV truck race. Slate, a separate startup selling a deliberately stripped-down electric pickup — one color, hand-crank windows, no infotainment system at all — starts at $24,950 and expects to reach customers by the end of 2026, nearly a year before the Fathom's projected fall 2027 deliveries. Ford's pitch is the opposite bet: more conventional creature comforts and modern tech for about $3,500 more than Slate's base price, aimed at buyers who want an affordable EV truck without giving up power windows and a touchscreen.

Production is expected to run at Ford's Louisville Assembly Plant in Kentucky starting in 2027. Public preorders open in early 2027, with the first customer deliveries projected for later that year — meaning anyone joining this week's interest list is looking at close to a year's wait before the truck is confirmed in detail, let alone available to buy.

For buyers specifically shopping the sub-$30K EV truck segment right now, the practical read is this: joining the interest list costs nothing and locks in nothing, so there's no real downside to signing up today, but anyone who needs a truck sooner than fall 2027 — or who needs confirmed range and towing numbers before committing — doesn't have enough information from Ford yet to make that call, and Slate's earlier on-sale date means it'll have real owner reviews and confirmed specs on the road well before the Fathom does.

Original coverage: Ford opens interest list for the $28,350 Fathom electric pickup